Email Marketing | The Ultimate Beginner’s Guide (2024)


Marketing is becoming the most profitable sector for earning a huge amount of money without a hefty investment or with zero investment.

With the help of modern connectivity and globalization, marketing has become more popular because it’s easy to start.

More and more people are involved in marketing as their side hustle and email marketing is their most popular choice.

Number of people using emails is huge. So it’s a lucrative place for marketers to promote their product, service, or business.

If you are interested in joining email marketing to earn a handsome amount of money, this article is for you.

In this article, I will try to give you complete guidelines about email marketing, how to get started with it, and how to become a successful email marketer. So stay with me to know these details about email marketing.

What is Email Marketing?

Email marketing is a powerful and effective marketing strategy that involves sending targeted emails to a group of individuals to promote products, services, or events.

It allows businesses to communicate directly with their audience in a personalized and cost-effective manner.

It is actually a form of direct digital marketing. Because it uses electronic mail to communicate with a business’s target audience.

Email marketing is a good way to tell a lot of people about a product, teach them about it, or convince them to buy it.

How Does Email Marketing Work?

Automation is a big part of email marketing. Most of the work of email marketing is done by using various kinds of triggers and pre-seated commands and messages.

Suppose you have a health drink named ‘x’, and your job is to sell them to a specific group of customers. In order to do that, you need to write a series of emails.

The series will contain the health benefits of the drink, how the drink is made, the ingredients, and some promotional offers for the drinks etc.

After that, you need to set triggers for the series of emails based on your email list and customer preference. The trigger will then send the emails to your email list automatically.

The trigger works like if you set a trigger to send a specific email to your contact list at a date, it will send them the exact date you want it to be sent.

So you don’t have to send emails one by one to your contact list. You need to set the parameters.

Suppose you want to send a promotional offer of your drink to a customer who opens your email about the health benefits of your drink. You can set a trigger for it.

As a result, you don’t have to choose or send any emails manually. The concept of work is to plan and set parameters as an email marketer.


Benefits of Email Marketing

Email marketing is a billion-dollar industry. So you can easily understand that with a huge benefit, the market will reach billions.

The most common benefit of email marketing is that it can boost brand awareness. As you send promotional emails or informative emails about your brand, customers will recognize your brand.

The main goal of 70% of email marketers is to drive more seals. This industry is based on selling products or services. Email marketing is helpful for driving more sales.

Email is a way of communication. By email marketing, brands can shorten the communication gap between them and their customers. As a result, brands can build a relationship of trust with the audience.

Another benefit of email marketing is its increased audience reach. From a study, we have learned that email users are set to reach 4.48 billion users by 2024. So it’s a huge opportunity to reach a vast amount of audience.

If you want a high return on Investment, email marketing is the best solution. From a popular study, it’s clear that the ROI of email marketing is around  4200%. It means that for every dollar you spend, you get back about $42.

How To Get Started With Email Marketing

Getting started with email marketing is pretty easy. There are Three easy steps to follow if you want to start your journey as an email marketer.

The process is very easy and doesn’t require complicated technical work. The steps are:

  • Email list building. 
  • Maintaining email list.
  • Sending valuable content.

System of Building an Email List

Building an email list is the first step as an email marketer. When building your email list, you need to follow only one rule and that is never ever buy or rent a list.

There are more rules when it comes to building, but as a beginner, you need to just focus on that one for now.

As a beginner, you won’t understand which email list is worth it. Buying or renting an email list can lead to low open rates, bad brand appearance, and even hefty fines from privacy protection agencies.

So you might be thinking of how to build an email list, then. There are plenty of ways to build an email list. Here are some ways to create an email list:

  • First of all, you can offer a free trial of your service or an online seminar or other experience. It’s a great way to convince people to give their email. But keep in mind whatever you offer, it needs to be something valuable enough to convince people to give their emails.
  • Another way is to create a landing page. In this case, most websites will let you place a popup to collect emails. These pop-ups usually contain eye-catching advertisements about discounts or information. As a result, people give their email addresses to achieve the offers of the popups.
  • Cheat sheets are a new and extremely effective way to collect emails. It’s actually a summary of some valuable information. It’s a great way to convince people to give their email addresses in order to receive some essential information.
  • Creating a tool kit is also an easy way to build an email list. You can combine some essential tools people use in a single tool kit. In order to use that, people will sign up with their emails. 

Way of Maintaining an Email List

After creating an email list, you need to focus on maintaining your list. This means that you should clean your email list every so often to get rid of addresses that never open your emails or emails that bounce.

As a general rule, you should clean up your list every six to twelve months. Now I hope you have a question in mind “What’s the problem with sending emails to people who don’t open them?

Why is it important to clean my list and remove some people? It will make your email list short.

Because if your email has too many bounce rates, the email provider will mark you as spam. As a result, you won’t get the proper success.

Another way to maintain your email is to use segmentation in email marketing. This means dividing your email list into smaller groups.

You can make groups depending on various factors like open time, choice and personal preference of your customers etc.

It will help you to send each segment content specific to your audiences. A high level of segmentation is called behavioral segmentation.

If you master segmentation, you can go for this. It is actually based on how the user previously interacted with your brand.

Here it would help if you focused on previous purchases, life cycle stages, and customer loyalty. If you can create behavioral segmentation properly, it will boost your ROI.

Importance of Sending Valuable Emails and the Way of Doing That

The most crucial part of email marketing is to send valuable emails. A study shows that an average office worker receives around 120 emails per day; out of that, 40 are important business emails that require a response.

As a result, the mailbox will have 80 unimportant emails. So if you want to stand up from those 80 emails, you need to provide valuable content.

You need to use clickbait lines, attractive heads etc., to grab the attention of the person. Mainly your primary goal is to attract people to open your emails.

But you must fulfill the expectations of the reader after opening your email to see success in your email marketing.

So it would be best if you gave them something in your email which will improve their lifestyle. Try to focus on your subject line because it will ensure your 50% success.

Try to hide a mystery in your emails. As a result, your readers will wait to receive more emails from you to know about that. Because of this, you can create a loyal audience.

How to Manage Your Lead Magnets

It’s important to manage your leads. If you can properly manage your leads, your ROI will increase. There are some ways to manage your leads:


It’s an important part of creating a checklist for lead management. You will find various email templates to do so. It will help you to track your work progress.

Resource list

Sending your potential customers some essential resources. As a result, they will open up your email, and you can build a relationship with them.

While doing this, you can promote your product very politely, which can lead to massive seals.

PDF Guides

If you talk about the most common type of lead management, it will be the first.

Because it is very easy to create and can be very comprehensive, it can easily solve any problem for a reader. A well-planned PDF guide can lead to a huge amount of potential customer creation.

Quiz or Assessment

You can offer a quiz or assessment to your readers. People will be more likely to sign up for your email list if you do this.

A basic human nature is to participate in quizzes or competitions to judge their knowledge.

If you can create a relevant quiz for your audience, you can learn many things about them from their answers. It will help you to find potential customers.

Essential Tools for Email Marketing

Automation is a major part of email marketing. So, if you want to stay one step ahead of your competitors, you need to use tools to help you in automation and other sectors of your email marketing. Here are some tools that will help you with this work:

1. Mailercloud


As an email marketer, it’s common to face a problem called the decline in open rates, few clicks, and non-existent sales.

What do we usually do to overcome this problem? We usually use emojis, clickbait, and templates, but these are effective against this type of problem.

The most effective solution for this problem is to re-energize your mailing list. You can do this easily with a tool named Mailercloud.

It’s a special tool that is designed to give an extra boost to your newsletter strategies. This tool focuses on two key strategies:

  1. Sender personality.
  2. Targeted personalization.

If you want to stand out from your other competitors in your recipient inbox, these two features will help you.

This tool offers a segmentation feature, and with that, you can easily target specific audiences with eye-catching templates.

It also offers a drag-and-drop feature. When it comes to automation, this tool also helps you with advanced automation triggers. MailerCloud will also help you with lead generation.

Also, it does this by developing web forms that attract leads who are genuinely interested in your products or services.

If you want a higher engagement rate, you can further segment the leads generated by this tool by setting specific rules.

As a result, the chances of you becoming successful in email marketing will increase. Email marketers usually use tools like Zapier, Pabbly Connect, and Integrated.

So in order to streamline your workflow and make the most of your email marketing efforts, this tool allows you seamless integration with these tools.

With the useful features of Mailercloud, you can easily make your email marketing journey easy and successful.

2. Acumbamail


Using automation in email is complicated work. If you want to make any work automated, you need to go through many tough processes.

Usually, there are many products in the market that can help you make things automated. But usually, they could be more user-friendly and easier to use.

To solve this problem, you can use Acumbamail. It’s a user-friendly platform that allows you to create marketing automation that streamlines your email marketing efforts.

It will help you to overcome the complication of automating basic functions like landing pages, welcome sequences, and newsletters.

This tool is the most efficient solution for your marketing automation. We all know that landing pages are the most effective way to generate leads. This tool offers you a landing page creator.

This feature will help you to create stunning pages that captivate your audience. They will offer you templates that you can customize using the intuitive landing page designer of this tool.

Automation in lead management is a dream for many marketers. You can do this with the help of Acumbamail.

When you get any leads, AcumbaMail automatically organizes them into lists. Not only this, but it will also monitor your subscribers and their journey through sequences automatically.

This tool is useful to make your email campaign easier. This tool offers a campaigns tab; with that, you can create and customize your content using the drag-and-drop editor.

This tool also helps you to automate white labelling, in-depth reports, click map analysis, and a wide range of integrations.

As a result, you don’t have to worry about any single automation if you use Acumbamail.

3. Constant Contact


The main goal of email marketers is to attract customers and boost seals. They try many ways to attract customers. One of the basic ways to use many types of tools.

But if I tell you that, I can tell you the name of the software that is the most efficient software when it comes to helping any business attract new customers and boost sales.

The name of the software is Constant Contact. This is the tool that will help you to create newsletter campaigns easily.

This tool will offer you a huge number of email templates. You can use those email templates to create stunning emails in order to attract customers.

This tool will also offer you a list growth tool. You can use it to collect names, emails, phone numbers, and other information to generate leads. You can also integrate this tool with Zapier.

Constant Contact allows you to track real-time results and monitor list growth, email views, clicks, and mobile, open rates, which is essential to take crucial decisions about campaigns.

So if you want to make the journey of email marketing easier, these are the tools you will need the most.

Currently, you will find some special discounts on this product. If you are interested in email marketing, I suggest you visit these tools to gain a clear view of the effectiveness of these tools.

Types of Email Marketing Strategies

There are a few types of marketing strategies people use in email marketing. As a beginner, I will shortly teach you the basics of marketing techniques you will need the most.


If you want to give updates about your company’s business or product, you can use this.

In this strategy, you only need to provide valuable information to your readers about your industry, business, or product.

Keep in mind the information you will give has to be authentic and problem-solving.

Follow Proper Email Etiquette

The main goal is to respect your audiences. It would be best if you tried to give 100% respect and appreciation to your readers. Do not neglect them or try to make them feel low.

As a result, your audience will read your email with affection which will lead to a huge profit.

Keep Your Promises to Your Users

As I mentioned earlier, try to focus on your subject line. But keep in mind you will never want to mislead your customers.

If your customer opens your email because of your subject line but won’t get proper information on your email, they won’t trust you. As a result, you will fail as a marketer.

Automation Emails

Use more and more automation in your email marketing. Because using automation helps you to complete a lot of boring work in a fraction of time with ease, the more you master automation, the more you will reach success, so try to learn the art of automation patiently. Use various types of triggers and email writing ais.

Perfect Tour Timing

Timing is the most crucial part of email marketing. Try to focus on the timing behaviour of your audiences and make sure to send your emails at an efficient time when you will find the most open rates.

Event Promotions

You can promote events. Informing your audiences about events, big seals, ticket prices, etc, it’s a good practice for building a strong presence in readers’ inboxes.

Stay Mobile-friendly

More than 70% of people use their mail primarily on their mobile. So try to make your campaign as mobile-friendly as possible.

It will help you to engage more with your customers. Try to make image buttons mobile-friendly. If you can use mobile-friendly templates as a beginner, I suggest you do that.

Transactional Emails

To make your transactions clean with your customers, mail them some transactional emails.

It can be like a money receipt, purchasing date, transactional history etc., because a clean transaction always helps to build trust.

Lead Nurturing

Build good relations with your audiences and give them value. It would be best if you tried to make them feel well-valued while reading your emails.

Encourage them and cheer them on. This technique is a strong physiological technique to build a good relationship with customers.

Tips to Get Successful in Email Marketing

Here are some tips for beginners who want to build their careers in email marketing.

  1. You need to make your email simple. Use simple words, easily understandable sentences etc., and make the email simple and manageable. Try to keep it short and informative.
  2. Write emails to fulfill your audience’s demands. While writing emails, strictly focus on what your audience wants. Refrain from using excessive or irrelevant information that your audience doesn’t need.
  3. You need to use one-to-one writing techniques while writing your emails. It helps to build relationships with customers.

Last Thoughts

Email marketing is a huge sector. This article will help you to know about the basics of email marketing. But the thing is, learning some new things takes time and practice.

Without practice, you won’t be able to use your knowledge properly. So I will suggest you practice email marketing if you want to master this strategy of marketing.

You need to learn from many case studies of famous email marketers and follow how they do it.

Lastly, If you want to succeed in email marketing, be patient and follow this article’s guidelines.

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